East End Revitalization Initiative | 2026 Nomination
The East End Revitalization Initiative is a coordinated rural economic development strategy focused on Ellsworth’s eastern commercial corridor, and home to the community’s primary tourism district. In 2025, the Village of Ellsworth was awarded a $1.57 million Agricultural Roads Improvement Program (ARIP) grant from the State of Wisconsin. The award created a once-in-a-generation opportunity to reconstruct a key corridor that supports agricultural transportation, local businesses, and regional tourism. The direction of this project did not emerge overnight. It is rooted in years of community-driven planning, including Design Ellsworth (2018), the Village’s updated Comprehensive Plan (2022), and most recently, the Strategic Plan (2025) and Redevelopment Plan (2025). Each of these efforts included extensive public engagement through town halls, surveys, and listening sessions. The East End consistently emerged as a priority for reinvestment and identity-building.
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2026 TOP RURAL DEVELOPMENT INITIATIVES Nominees |
Building the Fabric of Rural Workforce, through Employer-Driven Initiatives at Madison College's Rural Campuses | 2026 Nomination
A cornerstone of this approach is the multi-year Lean Six Sigma partnership with Fisher Barton, Inc., which has trained more than 70 employees and generated approximately $18 million in operational savings. At the same time, the College launched Mini Manufacturing World in 2023, a youth-focused initiative that grew from serving 20 students in its first year to a projected 1,200 students across six school districts by 2025–2026. | Community Garden and Food Distribution | 2026 Nomination Prior to Covid, the non-profit organization Friends of Readstown started fundraising for a splash pad in the Village of Readstown. Covid changed a lot of things in our Village including the passing of our President. Insurance rates and water rates went up, we had a change in local government officials and changes in what people needed in general just to get by. With these changes, we came to realize that the splash pad simply wasn't a reality. We got together and planned a local community meeting and potluck and through that meeting our Collaboration was formed. It was decided, by community vote, that monies raised for the Splash Pad would be reallocated to a community garden and food distribution program. It was also decided that the garden would be located next to the Readstown Public Library. Attendees also had the option to sign up for ways that they would like to help make this possible. Some volunteered their time while others donated tools or money. |
Cumberland Area Trails Alliance Inc. | 2026 Nomination
| Elevate Vernon Grant | 2026 Nomination
Based on information gathered through interviews, business visits, and requests for business assistance, three main barriers to business growth in our region were identified: lack of access to capital, lack of specialized business management skills, and capacity limitations. |
Fields Best Small Batch Grains | 2026 Nomination
| Green County Leaders | 2026 Nomination
The program began in 2002 and since then, 23 cohorts of participants have graduated. Each program year consists of 10 full-day sessions, occurring monthly from September to May. Participants gather in various communities around Green County, spending the sessions meeting with community leaders, hearing from speakers, engaging in leadership discussions and activities, and touring locations. Each session focuses on a different theme revolving around leadership and community, with sessions building foundationally upon one another to increase participants’ skills. |
Market on River | 2026 Nomination
Since its founding, MOR has provided an accessible, welcoming venue for small and beginning farmers, food entrepreneurs, and artisans to sell their products directly to consumers. The market emphasizes fair pricing, producer visibility, and relationship-building, helping farmers retain a greater share of the food dollar while fostering strong community connections. | Marquette County John Muir Nature and History mobile app | 2026 Nominations
Access the app at this address. https://muirboyhoodhome.stqry.app/ |
OCEDC Rural Startup & Entrepreneurship Support Initiative | 2026 Nominations
Rather than operating as a single program, the initiative functions as a flexible support system that adapts to each entrepreneur’s needs. OCEDC provides one-on-one coaching, guidance on business planning and regulatory requirements, connections to financing and grant opportunities, and coordination with local governments, lenders, and regional partners. This personalized approach ensures that rural startups receive timely, practical assistance that is often unavailable through traditional business support models. | Orion Initiative at the University of Wisconsin School of Medicine and Public Health collaboration with Richland Hospital and Clinics | 2026 Nomination
In 2024, The Richland Hospital and Clinics (TRHC) began a partnership with the Orion Initiative at the University of Wisconsin School of Medicine and Public Health. The partnership’s purpose was to co-design an innovative solution to close the longstanding gap in access to specialty rheumatology care for rural residents such as those in Richland County. Prior to this effort, patients requiring rheumatology services routinely faced long drives for out-of-town appointments, extended wait times and fragmented care outside the community. These barriers disproportionately affected older adults, working families and patients with chronic conditions that required ongoing management. Through this collaboration, the Specialty Training at Rural Sites-Rheumatology (STARS-R) project was created. TRHC collaborated directly with the UW academic medical community to co-design and implement this first-of-its-kind pilot program focused on bringing rheumatology care closer to home using a model designed specifically for use by rural physicians. |
RWHC Rural Maternal Health Initiative | 2026 Nomination
Across rural America, maternity care is disappearing at an alarming rate. Low birth volumes, workforce shortages, financial pressures, and regulatory demands have forced many rural hospitals to close labor and delivery units. When obstetric services vanish, families must travel long distances for prenatal visits and childbirth, increasing health risks and emotional and financial strain. The loss of local maternity care also weakens community vitality, as young families reconsider living and working in areas without accessible maternal services. | Thrive Rural Wisconsin | 2026 Nomination
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Wisconsin River Trail Organization | 2026 Nomination
As the Driftless region, we can share our beautiful landscape and offer people that come to enjoy canoeing and fishing, another activity, drawing tourists to STAY in the area that is easy on the pocket book while we improve our tourism and economy, |